Executive Team

Mitch Singer President and CEO	John Francis Sr. VP Global Business Development	Evan Singer Executive VP	Dana S. Toops Sr. VP Quality, R&D
Thomas Crowe CIO	Linda Singer VP Creative Services	Adam Singer Director of Operations	William Kent VP Business Development
Mark McCumby VP Sales	Brad Larson VP Contract Services	Vinima Kerof VP Marketing

Mitch Singer
President and CEO

Mitch Singer is the President and CEO of PL Developments (PLD), and an original founder partner in the business in 1988. Mr. Singer has been the visionary in growing the business from a small start-up company with no internal operations, to a major OTC manufacturer, packager, and marketer to the Private Label OTC Retail industry. Other PLD business currently includes contract manufacturing and contract packaging to major OTC and Nutritional companies. Mr. Singer holds a BA in Communications and Political Science. He is an active member in the Long Island business and philanthropic community where he resides with his wife.

John Francis
Sr. VP Global Business Development

John Francis holds the position of Senior Vice President, Sales & Global Business Development. John’s primary responsibilities include the achievement of overall corporate sales & profitability targets, both short and long-term. These responsibilities include the management of the sales, marketing and business analytics teams and also the development of a robust product pipeline through internal product development and external product licensing. John has been in the drug development and OTC pharmaceutical business for 15 years, with expertise in sales and business development. He is a member of the company’s Leadership Board and contributes to the company’s strategic direction. John holds a B.S. in Chemical Engineering from Lehigh University, and a MBA from the Kenan-Flager School of Business, University of North Carolina, Chapel Hill.

Evan Singer
Executive VP

Evan Singer is the Executive Vice President of PL Developments. Evan is a graduate of the University of Maryland’s Robert H. Smith School of Business with a B/S in Logistics, Transportation & Supply Chain Management. Evan is focused on adding operational efficiencies and introducing supply chain best practices to PL Developments. Evan resides in New York City and enjoys playing golf and tennis and is an avid Yankee fan.

Dana S. Toops
Sr. VP Quality, R&D

Dana S. Toops is currently Sr. VP of Quality, Research & Development with PL Developments. He has 24 years of Pharmaceutical industry experience in various roles of increasing responsibility in the areas of Research & Development, Quality and Regulatory Affairs. He has also worked at Pharmacia, Pfizer and Banner Pharmacaps and holds a B.S. in Chemistry from The Ohio State University and an MBA from the University of Notre Dame.

Thomas Crowe
CIO

Thomas Crowe holds the position of Chief Information Officer for PL Developments. He is a member of the Executive Team and reports to the President, & Chief Executive Officer, Mitch Singer. Thomas has been with PL Developments since March of 2007. Thomas has worked in the Information Technology field for 13 years in the Manufacturing & Distribution space where he spent the first 8 years in large jewelry manufacturing. Over his career Thomas has implemented multiple information management systems to improve internal controls and efficiencies across multiple industries. Thomas Crowe has a B.S. in Business and Communications from Barry University, Andreas School of Business in Miami Florida. He resides with his wife and children in Garden City, NY.

Linda Singer
VP Creative Services

Linda Singer has been part of the graphic design community for over 25 years and has been instrumental in the conceptual and design development of many major accounts. A graduate of both Queens College-CUNY and School of Visual Arts, Linda Singer’s career in art direction began working in New York City at several advertising agencies including Kurtz and Symon Advertising, Tarlow Advertising, and later moved to Long Island Advertising agencies Greenstone Rabasca and KZS Advertising. Ms. Singer art directed major accounts including Polo Ralph Lauren, Tyco, Twinlab Vitamins, Avis, Natural Organics, Country Life and Audiovox. On these accounts Ms. Singer art directed print campaigns, collateral, television commercials and package design. In 2005, Linda Singer joined PL Developments as Vice President of Creative Services. Her responsibilities include overseeing the package design, marketing materials and website for PL Developments, and its customers. One of her greatest accomplishments is the creation of PL Developments’ Journey Forward Art Project. Inviting high schools and universities to participate, PL Developments reaches out to art departments to participate in their program in which students use PL Developments’ pharmaceuticals as the subject matter of their photography. The gallery of artwork can be seen at PL Developments, located in Westbury, New York, and Miami, Florida.

	Adam Singer Director of Operations
Adam Singer is the Director of Operations for PL Developments. Adam is a graduate of Syracuse University’s School of Information Studies with a B/S in Information Management and Technology. Adam enjoys using technology to enhance the everyday operation. Adam resides in Miami and New York City he is an avid fan of the Yankees and Jets.

William Kent
VP Business Development

Currently VP Business Development at PLD with primary responsibility in securing business agreements and strategic alliances on API, finished dose, licensing, partnering, and acquisitions. In addition, Bill serves as the corporate liaison to the global pharmaceutical community. He entered the generic pharmaceutical industry in 1996 with ICC Chemical Corporation on Park Avenue in NY, overseeing global API supply from China, India and Europe. Bill holds an undergraduate degree in Spanish and French from Gettysburg College and Masters Degree in International Management from Thunderbird School of Management. He has worked in a wide range of industries including Automotive, Cosmetics & Personal Products, Glass, International Trade, Pharmaceutical, Photo Imaging, Pulp & Paper, Textile. Employers retrospectively to date are PLD of NY, Merro Pharmaceutical of China, Leiner Health Products of Los Angeles, Forum Products Limited of London, ICC of NY, Mitsubishi International of Tokyo and NY.

Mark McCumby
VP Sales

Currently the Vice President of Sales responsible for the management and implementation of PL Developments’ Private Brands activities for the Retail Trade including profit & loss management, budget and quota setting and achievement, strategic planning, and day to day Sales team management and development. 20 years of experience in various consumer product categories with Brand and Private Brand companies while in positions of increasing responsibility within Sales, Marketing, and Operations which includes 12 years of direct selling, merchandising, and category management responsibility while building business partnerships with many of the nation’s top Food, Drug, Mass, Club, and Dollar channel retailers. Hold a Bachelor of Science degree from Western Michigan University and a Master of Marketing Management degree from Aquinas College.

Brad Larson
VP of Contract Services

Brad Larson is Vice President of Contract Services for PL Developments where he is accountable for all strategic, operational and tactical details to drive growth at all B2B customers outside of our retailer business. He brings a 20+ year, successful track record to PLD with past general management and senior executive level sales & marketing positions in the chemical and health care industries. Prior employers include Pfizer, ACG NA, Wacker, and Union Carbide. Larson has a BS in Chemistry from the University of Cincinnati and an MBA in Marketing from Miami University.

Vinima Kerof
VP Marketing

Vinima Kerof is the Vice President of Marketing, responsible for all the company’s new product development activities including product identification, selection and execution. This involves the review and approval of profit and loss statements as well as defining promotional and pricing strategies for new products. Ms. Kerof also oversees all corporate communications, trade marketing and Public Relations for the company. Ms. Kerof has more than ten years of experience across several disciplinary areas including telecommunications, pharmaceuticals and the consumer packaged goods industry in sales, marketing and analytics. Prior employers include PricewaterhouseCoopers, Citibank, Space Telescope Institute, Lucent Technologies and Guardian Drug. Ms. Kerof holds a Bachelors degree in Computer Science and a Masters of Engineering in Engineering Management.